Globalization and What It means to Social Theories

Sociology gives a wider perspective of the society and categorizes it into three schools of thought, which are functionalism, conflict, and interactionism. These theories encompass the guidelines of the social contract set to govern it as an entity. However, a community comprises of a vast population that may be of different racial or ethnical background. Ethical theories and concepts have been formulated to elaborate on the different ethical issues that may arise. These different ethical issues include interpersonal ethical differences, such as language and accent, the age limit for different racial groups, health rights of different individuals, etc. They include issues that affect the whole society and the nation to, issues such as immigration, globalization, terrorism, criminal rehabilitation, and many others. All these ethical issues affect communities with wider ethical diversity and are attributed to the pride of belonging to the various racial groups.Digital background with World map point global network connection concept  of global business 2424354 Vector Art at Vecteezy

One of the major sociological issues affected by racialism  social media background check  is globalization. Globalization is the interconnection between different nations and countries and their citizens to a form of a global society; these bring about interrelationships based on financial and technological advancements. Bringing together different races and ethnical groups, each of these groups carries with themselves their racial identity and practices. Calling for the setting of mutual grounds to allow the coexistence of one another in this sort of ground. From Ritzer, George countries where racism is a common social factor are a great hindrance to the process of uniting the global nations due to their self-exalting agendas, some of the hindrances may arise through the belief that individual nations own and control the global market. Besides financial segregations imperialism by various nations such as one introduced during colonization and slave trade impact majorly on the concept of globalization.

Globalization has significant benefits such as a vast boost to those still developing nations through trade and explorative advancements. However, ethical concepts such as color blind racism ought to be embraced, which is equal treatment of individuals regardless of their race. The concept was formulated to counter the white privilege theory where the white people were so oblivious to other people and considered themselves only. Colorblind racism found support in the American history and it has led to the embracing of one another just as the founders of the theory wanted. The concepts helped other racial issues such as incarceration of the colored, unequal job opportunities, the difference in medical rights and many others. With such an approach, globalization may thrive as well as global oneness.

The concept of double consciousness was originally devised by activist W. E. B Du Bois, which was to indicate the situation where the Africans had to embrace their new identity as American’s citizens and still own their racial origin. They had to own the two identities at the same time. So as to help alleviate any inferiority complex in the Africans as well as, create awareness for the Americans to embrace them as their fellow citizens. The double consciousness theory would impact significantly on the globalization process, by different racial communities coming together and embracing one another. Leading to global changes in legislative laws that regulate citizenship and travel policies globally. An example is an American law on duo citizenship

Remember that girl in seventh grade who always had the hottest, latest cropped jacket or denim skirt, and made sure everyone else wanted it, too? Put her on social media, amplify her reach planet-wide, and you’ve got one of the most sought-after entities in the contemporary marketing world: a global influencer.

While this may be a slight oversimplification, the overall concept remains the same: a global influencer is someone with the sway to make other people all over the world buy certain products and services. Let’s take a closer look at the growing area of influencer marketing, along with how to take your influencer marketing strategies to the global level.

While word of mouth has always mattered, it’s more important than ever in the world of social media. Why? Because people neither like nor trust traditional advertising anymore. Which begs the question: what — or more accurately, who — do they trust? The answer is simple. Other people.

And while friends and family may seem like the obvious candidates for eliciting trust, a different breed of online gurus has emerged in the form of influencers. Including everyone from moms to Millennials, these 21st century power players — who earn their influencer status through a combination of expertise, popularity, and reputation — don’t explicitly sell, but instead “share. ” In doing so, they foster an irresistible sense of authenticity among their network of followers.

Just how much do influencers matter? According to Tomoson, a software-as-a-service company aimed at blogger and influencer outreach, influencer marketing is the fastest growing online customer-acquisition channel outpacing all other contenders, including both organic and paid search, email marketing, and bottom finisher affiliate marketing.

While your seventh grade classmate’s frame of reference may only have reached as far as the local shopping mall, today’s global economy calls for a different approach. After all, we now have access to products and services from around the world. And while global influencers can still have value at the local level, they also have the ability to reach a broader audience of like-interested people from very different backgrounds. Applying global influencer strategies, however, involves extra logical, technical and logistical factors.

One of the biggest obstacles to implementing global influence strategies involves finding your global influencers. First and foremost are the intertwined issue of language and culture — particularly when translation enters the mix. Fluency is one thing, but the ability to acknowledge the nuances and intricacies of language supersedes basic auto-translation services. Meanwhile, Google searches and AdWords are both useful when it comes to identifying reputable, relevant thought leaders within your target foreign market. Sites like Klout can also help you hone in on potential influencers with appropriate authority.

The next step? Determining a prospective global influencer’s willingness to share and engage with their followers. In other words, expertise is only part of the equation: amplification is another critical component. Conversely, lack of engaged followers will shut down your efforts before they even get started.

Ultimately, while amping up your influencer marketing efforts to a global level can be both complex and challenging, the potential payoffs are huge. In broadening your influencer strategies on the global stage in a targeted yet resonant way, you stand to exponentially increase both your business and brand. Having a reputable translation partner with a strong global footprint is a big step in the right direction.

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